Using Javascript/Ajax we can build significantly better UI’s and create a much better user experience. Many companies still can’t effectively translate a better user experience into value ($$$). The biggest reason for this is that the statistics captured and reported by many are still page views. Enter the Web 2.0 Anaytics offerings:

French company Alenty is able to track what area of the screen you are looking at (duration): Alenty Demo

Nuconomy goes one step beyond, allows you to track not only Ajaxy (duration) stats, but interesting correlations as: friend request to purchase ratio and number of reviews written vs. clicks on ad. Pretty awesome…

There is a huge opportunity to offer free (or cheap) Web 2.0 analytics before the big players (Google, Omniture) do. Maybe we can then develop photo galleries that don’t reload between each photo…

The next step is to develop targeted ads that can seamlessly and unobtrusively change based on the your ever changing content…

http://www.alenty.com/xwiki/bin/view/Demo/AudienceDemoMultiContent

No related posts.