Last week I gave a few training sessions to new joinees in our company covering Social Media, Online Advertising and Analytics.  From talks I’ve had with new joinees, I’ve found this information isn’t covered in college/graduate coursework. I’m planning on turning this into a longer course and teaching at one of the business schools here.

Part 1: Introduction to Social Media

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Part 2: Twitter, Facebook and Social Data Portability

Recommended prior reading:

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The video on the second slide is:



Part 3: Introduction to Online Advertising

Recommended prior reading:

Agenda:

  • Overview of buying/selling models
  • How to compare different models (with examples)
  • Intro to Google Adwords
  • Intro to purchasing ads on Social Networks (FB/LinkedIn)
  • Future of online advertising (social ads)

Note: My collegues did this talk, I will get the slides eventually and post

Part 4: Introduction to Analytics and Measuring Marketing ROI

Recommended prior reading:

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As a course, I would structure this a bit differently, and some of the issues glossed over would receive their own dedicated section. For a longer course I would also include topics like Monetization Strategies for the Web, Data Driven decision making using Analytics (A/B Testing, Optimizing landing pages, SEO), The Future (Convergence, Social Ads, The Importance of Real-Time, The concept of life streaming). Any thoughts? I will flesh out a course outline and post some notes online soon…

Related posts:

  1. The Transition to Real-Time, Social Search
  2. An Intro to Social Data Portability
  3. Advertising Is Not a Sustainable Business Model for the Web (unless you are a Search Engine)
  4. Why Would Anyone Advertise Online Without Google/Facebook?
  5. The Razorfish Consumer Experience Report