I’ve been playing Fantasy Football for the last 8 years and absolutely love it. For those who don’t know how it works: you join a league with your friends, draft real players, and accumulate points based on how the players do in real life. Each week you match up against one of your friends, if your team accumulates more points you win the match.
There’s so much to love about Fantasy Sports:
- There’s constant interaction between members of the league through a live draft, trades and sh*t talking. It’s a great way for me to stay connected with my friends from High School and College (I play in two leagues).
- It makes me a much bigger sports fan by forcing me to read up and watch games I ordinarily wouldn’t care about. I couldn’t care less about the Houston Texans but if I have Andre Johnson and my opponent that week has Matt Schaub, it makes for a thrilling, must watch game.
It turns out I’m not the only one who loves Fantasy Sports:
A 2006 study showed 22 percent of U.S. adult males 18 to 49 years old, with Internet access, play fantasy sports. Fantasy Sports is estimated to have a $3–$4 Billion annual economic impact across the sports industry. ~ Wikipedia
A few weeks ago two of my friends and I were discussing how Fantasy Cricket in it’s optimal form doesn’t exist and came up with an idea:
CricketFaceoff.com will allow fans and their friends to create virtual cricket leagues and compete against each other. Users can manage their team and get access to live scores, stats, scouting reports, news and expert advice.
Considering that in India, ‘Cricket’ is the largest religion with a billion fanatic followers, Fantasy Cricket in the country has great potential.
Fantasy Cricket is at the hub of three dynamic industry spokes, namely, Internet, Gaming and Cricket. In a country like India, where cricket is almost the only sport, and with industry projections putting Internet penetration at an encouraging $300mn and online gaming at $200mn by 2010, this sector is definitely headed towards growth. [Wikipedia]
There are two main competitors: Dream11 and CricInfo. Both of these sites lack:
- An online draft system – Currently you can pick the same players on every team without penalty or restriction
- Integration with Facebook/Twitter – Sign in with Facebook, Publish sh*t talking to news feed, Vote on who you think will win published to news feed, etc…
We actually went so far as to buy domains (CricketFaceoff.com and CricketSuperstar.com), get a logo (see above) and create mockups for the site. There are two versions, the first is a full-out draft based fantasy cricket site:
The second is a “minimum viable product” pick the winner version. There’s no live draft, less engagement, but still retains a lot of the core elements that we think can be successful:
We have thought through a number of monetization strategies and strategic partnerships but in the end we didn’t have the patience to go through with it. I’d still be interested in pursuing this in the future. Get in touch if you are interested in collaborating…