Co-Founder StartupGiraffe
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Ginger

Archive: Analytics

Introduction to Paid Online Advertising

December 3, 2009   -   0 comments   -  

This past weekend I gave my first two lectures at SPJain on paid online marketing.  I thought it went pretty well, the students seemed really engaged and interested in the material.  The slides, course outline and videos are posted below.  I’ve also agreed to do a 6 week course at another business school: NMIMS (more

Comparison of Free Social Media Monitoring Tools

September 24, 2009   -   9 comments   -  

The first step of any social influence marketing plan should be to listen – not just what people are saying about your company, but about you as a person, your competitors, and key trends in your industry.  I’ve been spending some time recently looking at a lot of different social media listening tools.  The factors

Measuring the Success of Social Media Campaigns

July 28, 2009   -   6 comments   -  

Why should businesses engage in Social Media? In the end, the goal of all marketing is to increase sales/conversions. But only in rare examples can a company point to their social media marketing efforts and indicate a direct correlation with sales (one exception is Dell Outlet on Twitter). Companies should engage in social media to

Slides from Social Media Training Sessions

July 8, 2009   -   10 comments   -  

Last week I gave a few training sessions to new joinees in our company covering Social Media, Online Advertising and Analytics.  From talks I’ve had with new joinees, I’ve found this information isn’t covered in college/graduate coursework. I’m planning on turning this into a longer course and teaching at one of the business schools here.

Advertising Is Not a Sustainable Business Model for the Web (unless you are a Search Engine)

May 31, 2009   -   8 comments   -  

The long-held myth that web companies can achieve profitability through free products, services and content solely based on advertising is fading.  The diminishing rates of online ads, and the slowdown of venture capital and IPOs, has led to a realization that a sustainable business model for web companies must have multiple, diverse, revenue streams. Over

Why Would Anyone Advertise Online Without Google/Facebook?

December 25, 2008   -   3 comments   -  

As part of my new job I’m in charge of developing and executing a marketing plan for a new website.  I’ve been doing a lot of research into online advertising and trying to figure out the best way to allocate my budget.  There are a number of ways to purchase ads online. CPM (cost per

Billion Dollar Business Idea

October 16, 2008   -   3 comments   -  

I have an idea, it’s a good one too.  This is gonna be big, we’re talkin’ bigger then YouTube, Facebook and Cute Overload… combined.  I’m goin’ to let you in on the secret, but there’s a catch – I need your help. I just need you to answer to the following question:  What is the

Pluggd – Speach recognition technology for video

June 11, 2008   -   0 comments   -  

This is pretty awesome: Publishers have the option of attaching a heat map of sorts to their videos. The map shows up below videos as a variously colored bar, which ranges from blue to red and activates when the user types in a particular topic. For example, if you’re watching a clip about a golf

Nu Analytics

February 11, 2008   -   0 comments   -  

Using Javascript/Ajax we can build significantly better UI’s and create a much better user experience. Many companies still can’t effectively translate a better user experience into value ($$$). The biggest reason for this is that the statistics captured and reported by many are still page views. Enter the Web 2.0 Anaytics offerings: French company Alenty