Co-Founder StartupGiraffe
Experience Designer
Software Engineer
Ginger

Archive: Articles

Ready to build your product? Do this first.

March 26, 2013   -   0 comments   -  

We often meet with folks who are at the earliest stages of their entrepreneurial ventures and are unsure how to go from idea to product.  After an initial meeting we send them the following recommendations on how to give us (or any other team members) enough context to get started. 1. Provide Background Info What’s

Slides from Social Media Training Sessions

July 8, 2009   -   10 comments   -  

Last week I gave a few training sessions to new joinees in our company covering Social Media, Online Advertising and Analytics.  From talks I’ve had with new joinees, I’ve found this information isn’t covered in college/graduate coursework. I’m planning on turning this into a longer course and teaching at one of the business schools here.

Advertising Is Not a Sustainable Business Model for the Web (unless you are a Search Engine)

May 31, 2009   -   8 comments   -  

The long-held myth that web companies can achieve profitability through free products, services and content solely based on advertising is fading.  The diminishing rates of online ads, and the slowdown of venture capital and IPOs, has led to a realization that a sustainable business model for web companies must have multiple, diverse, revenue streams. Over

The Transition to Real-Time, Social Search

December 18, 2008   -   1 comment   -  

John Batelle recently wrote a great post about the shift from static to real-time search.  To paraphrase he says that Google is/was awesome because for the first time, you could quickly and accurately get static information about any search term.  Though this strength is also a flaw.  By nature, newer content will have a lower

The Razorfish Consumer Experience Report

November 29, 2008   -     -  

Every year Ave A/Razorfish puts out a yearly report highlighting research and trends in digital marketing. The focus this year is on the expanding role of social apps and how people use them. Not only is the report extremely insightful and provides a glimpse of where the internet and it’s users are headed, it also

Why Twitter? and Problems with Microblogging

September 24, 2008   -   0 comments   -  

I was asked recently to take a look at microblogging and suggest improvements to Twitter.  First off… Why Twitter? It’s a difficult question to answer, even for those who do it regularly.  You start off tepidly following your in-the-know co-worker and soon you are fanatically telling your 513 followers that you are: Recently the NYTimes

Recent Links

May 12, 2008   -   0 comments   -  

Here are some noteworthy articles from the last week: Google Friend Connect – Any website owner can add a snippet of code to his or her site and get social features up and running immediately without programming — picking and choosing from built-in functionality like user registration, invitations, members gallery, message posting, and reviews Ajax