Co-Founder StartupGiraffe
Experience Designer
Software Engineer
Ginger

Archive: Microblogging

Steal this Product Idea: Sign.al

March 22, 2010   -   16 comments   -  

We are overloaded with information.  During the course of my day I email, tweet, comment, post, chat, message, buzz, check in, call, sms, mms, bbm and sometimes (if I’m really lucky) actually talk to people.  We are moving towards an ever increasing flood of content (much of it automated) and it’s only gettin’ worse.  One

B2B Social Media Marketing

February 22, 2010   -   5 comments   -  

Many people question the value of social media for B2B companies.  I recently gave two sessions trying to answer these questions: Why/How do B2B companies engage in social media? What should companies listen to on the social web and how? What type of content should your company be generating? What is social search and how

Google's Biggest Competitor isn't another Search Engine

January 24, 2010   -   5 comments   -  

There’s no doubt that Google Search is a great product, but aside from some cosmetic changes in how results are displayed there hasn’t been any major innovation in search in the last few years (aright, Goggles is pretty awesome): There are a number of questions which Google fails to answer: “where’s the best bagel in

Eating our own Dogfood in Marketing 2.0 Class

January 22, 2010   -   14 comments   -  

Social Media and Web 2.0 is all about the collaborative, bidirectional flow of information.  It’s no longer a brand, company or authority figure dictating the rules.  As part of the course I’m teaching at NMIMS and ISB, I’m trying to apply the same principals and ask the students to help shape the class.   Here are some

Intro to Social Media Videos

December 14, 2009   -   3 comments   -  

Last week I gave two sessions on Social Media Marketing at SPJain. Videos and slides below… let me know what you think: Intro to Social Media – Part 1 – SP Jain – Dec 09 from Amit Klein on Vimeo. Intro to Social Media – Part 2 – SP Jain – Dec 09 from Amit

Slides from Social Media Training Sessions

July 8, 2009   -   10 comments   -  

Last week I gave a few training sessions to new joinees in our company covering Social Media, Online Advertising and Analytics.  From talks I’ve had with new joinees, I’ve found this information isn’t covered in college/graduate coursework. I’m planning on turning this into a longer course and teaching at one of the business schools here.

An Intro to Social Data Portability

June 21, 2009   -   1 comment   -  

Social Data Portability allows you to bring your friends, interests and relationships where ever you go across the web.  For users, it means not having to create a new account on every site, and having immediate access to your network of friends.  For businesses, it gives you more demographic insight into your users, as well

Advertising Is Not a Sustainable Business Model for the Web (unless you are a Search Engine)

May 31, 2009   -   8 comments   -  

The long-held myth that web companies can achieve profitability through free products, services and content solely based on advertising is fading.  The diminishing rates of online ads, and the slowdown of venture capital and IPOs, has led to a realization that a sustainable business model for web companies must have multiple, diverse, revenue streams. Over

The Case For and Against Google's Rumoured Twitter Acquisition

April 5, 2009   -   0 comments   -  

There’s been a lot of talk the last few days about Google’s rumored “late-stage” acquisition talks with Twitter. While current consensus is that they are merely discussing mutually beneficial product strategies, it doesn’t mean that this deal isn’t being thoroughly considered and dissected by executive committees (not just of Twitter and Google, but MS &

The Transition to Real-Time, Social Search

December 18, 2008   -   1 comment   -  

John Batelle recently wrote a great post about the shift from static to real-time search.  To paraphrase he says that Google is/was awesome because for the first time, you could quickly and accurately get static information about any search term.  Though this strength is also a flaw.  By nature, newer content will have a lower

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