Co-Founder StartupGiraffe
Experience Designer
Software Engineer
Ginger

Archive: Usability

The Top 6 Mistakes Idea Stage Entrepreneurs Make

June 30, 2011   -   11 comments   -  

Since the launch of Startup Giraffe I’ve had the opportunity to speak to 50+ idea stage entrepreneurs.  I’ve been amazed at the diversity of good ideas that folks from outside of the startup scene have.  Through conversations with them I’ve realized that many could improve the way they think about launching products.  Here are some

8 Lessons Learned from Zynga about Virality

June 17, 2010   -   11 comments   -  

Editor’s Note: I’m almost embarrassed to say I actually had to play Frontierville and Farmville to write this post.  These games send notifications constantly and I wasn’t entirely comfortable with all my friends knowing how my pigs were doing. Therefore, I had to go undercover and create a new FB account under my Indian alter ego: Amit Kumar Zynga

2010 Mobile Web Research: India and the World

April 22, 2010   -   4 comments   -  

We’re looking to develop mobile versions of the product suite I’m working on.  I know nothing about the mobile web and had some really basic questions.  Below is some research I did in Q&A format: Q. How big is the mobile web? A. According to Quantcast Mobile Web Trends Report: In North America about 1.3%

The Razorfish Consumer Experience Report

November 29, 2008   -     -  

Every year Ave A/Razorfish puts out a yearly report highlighting research and trends in digital marketing. The focus this year is on the expanding role of social apps and how people use them. Not only is the report extremely insightful and provides a glimpse of where the internet and it’s users are headed, it also

Examples of Good, Usable Websites

August 5, 2008   -   0 comments   -  

So while there are a ton of lists ripping apart websites that have poor usability. I’d like to ask for people’s opinions on websites that they think demonstrate good, intuitive design. Besides Google and Apple, here are my favorite two: Songza – Songza is a music search engine that allows you to find, store and

Why free software usability tends to suck

August 4, 2008   -   0 comments   -  

Generally open-source/volunteer/free software tends to have poor usability. Since becoming a Ubuntu user, I have been diving deeper into the open source world and generally agree with the overall themes of this article. Expanding on a few the author’s points: Usability is hard to measure – For a long time top executives didn’t understand the

Nu Analytics

February 11, 2008   -   0 comments   -  

Using Javascript/Ajax we can build significantly better UI’s and create a much better user experience. Many companies still can’t effectively translate a better user experience into value ($$$). The biggest reason for this is that the statistics captured and reported by many are still page views. Enter the Web 2.0 Anaytics offerings: French company Alenty