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Archive: Analytics

Ready to build your product? Do this first.

March 26, 2013   -   0 comments   -  

We often meet with folks who are at the earliest stages of their entrepreneurial ventures and are unsure how to go from idea to product.  After an initial meeting we send them the following recommendations on how to give us (or any other team members) enough context to get started. 1. Provide Background Info What’s

Steal This Product Idea #5 – Personalized Retail Shopping

January 27, 2012   -   0 comments   -  

For all the advances in consumer technologies, walking into a retail store and making a purchase still feels like a “outdated” experience.  There’s a ton of relevant public information that I’d gladly provide to retailers in exchange for a more personalized shopping experience.  But despite the proliferation of social data, most retailers don’t know anything about

8 Lessons Learned from Zynga about Virality

June 17, 2010   -   11 comments   -  

Editor’s Note: I’m almost embarrassed to say I actually had to play Frontierville and Farmville to write this post.  These games send notifications constantly and I wasn’t entirely comfortable with all my friends knowing how my pigs were doing. Therefore, I had to go undercover and create a new FB account under my Indian alter ego: Amit Kumar Zynga

Eating our own Dogfood in Marketing 2.0 Class

January 22, 2010   -   14 comments   -  

Social Media and Web 2.0 is all about the collaborative, bidirectional flow of information.  It’s no longer a brand, company or authority figure dictating the rules.  As part of the course I’m teaching at NMIMS and ISB, I’m trying to apply the same principals and ask the students to help shape the class.   Here are some

Introduction to Paid Online Advertising

December 3, 2009   -   0 comments   -  

This past weekend I gave my first two lectures at SPJain on paid online marketing.  I thought it went pretty well, the students seemed really engaged and interested in the material.  The slides, course outline and videos are posted below.  I’ve also agreed to do a 6 week course at another business school: NMIMS (more

Measuring the Success of Social Media Campaigns

July 28, 2009   -   6 comments   -  

Why should businesses engage in Social Media? In the end, the goal of all marketing is to increase sales/conversions. But only in rare examples can a company point to their social media marketing efforts and indicate a direct correlation with sales (one exception is Dell Outlet on Twitter). Companies should engage in social media to

Slides from Social Media Training Sessions

July 8, 2009   -   10 comments   -  

Last week I gave a few training sessions to new joinees in our company covering Social Media, Online Advertising and Analytics.  From talks I’ve had with new joinees, I’ve found this information isn’t covered in college/graduate coursework. I’m planning on turning this into a longer course and teaching at one of the business schools here.

Advertising Is Not a Sustainable Business Model for the Web (unless you are a Search Engine)

May 31, 2009   -   8 comments   -  

The long-held myth that web companies can achieve profitability through free products, services and content solely based on advertising is fading.  The diminishing rates of online ads, and the slowdown of venture capital and IPOs, has led to a realization that a sustainable business model for web companies must have multiple, diverse, revenue streams. Over

Why Would Anyone Advertise Online Without Google/Facebook?

December 25, 2008   -   3 comments   -  

As part of my new job I’m in charge of developing and executing a marketing plan for a new website.  I’ve been doing a lot of research into online advertising and trying to figure out the best way to allocate my budget.  There are a number of ways to purchase ads online. CPM (cost per

The Transition to Real-Time, Social Search

December 18, 2008   -   1 comment   -  

John Batelle recently wrote a great post about the shift from static to real-time search.  To paraphrase he says that Google is/was awesome because for the first time, you could quickly and accurately get static information about any search term.  Though this strength is also a flaw.  By nature, newer content will have a lower

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