Co-Founder StartupGiraffe
Experience Designer
Software Engineer
Ginger

Archive: Business

Thoughts on Being a First Time Entrepreneur in New York

January 27, 2011   -   4 comments   -  

It’s been just over three months since I moved back to NY to work on StoryStack.  The main reason for leaving India was ’cause I kept reading how the NY tech scene was exploding (and I was sick of samosas… j/k I still love samosas).  So what’s it like being a first time entrepreneur in

Introducing StoryStack

November 29, 2010   -   7 comments   -  

For the past few weeks my two buddies and I have been coding non-stop and last night completed the first iteration of our product.  Now it’s time to take a step back, get some people using the app and see if we’re on the right track. What’s the product? StoryStack lets people create beautiful digital

The Return

October 19, 2010   -   10 comments   -  

After leaving India and spending an insanely awesome month decompressing on the beaches of Thailand, I’m officially back in New York. The first thing I noticed is that in the two years I was gone, things didn’t really change that much.  My family and friends are all still goin’ strong, the same guys are still

Steal This Product Idea #4 – CricketFaceoff.com

August 26, 2010   -   7 comments   -  

I’ve been playing Fantasy Football for the last 8 years and absolutely love it.   For those who don’t know how it works: you join a league with your friends, draft real players, and accumulate points based on how the players do in real life.  Each week you match up against one of your friends,

Steal this Product Idea #3: Get Together

July 18, 2010   -   11 comments   -  

While staying up all-night in your mom’s basement, battling magical orcs and pounding Cheetos sounds awesome to some people: most of us would rather meet up with friends and do fun stuff in the real-world.  Virtual worlds are dying.  Instead, we use status updates and check-ins to show off how awesome our first lives are:

8 Lessons Learned from Zynga about Virality

June 17, 2010   -   11 comments   -  

Editor’s Note: I’m almost embarrassed to say I actually had to play Frontierville and Farmville to write this post.  These games send notifications constantly and I wasn’t entirely comfortable with all my friends knowing how my pigs were doing. Therefore, I had to go undercover and create a new FB account under my Indian alter ego: Amit Kumar Zynga

2010 Mobile Web Research: India and the World

April 22, 2010   -   4 comments   -  

We’re looking to develop mobile versions of the product suite I’m working on.  I know nothing about the mobile web and had some really basic questions.  Below is some research I did in Q&A format: Q. How big is the mobile web? A. According to Quantcast Mobile Web Trends Report: In North America about 1.3%

Steal this Product Idea #2

April 10, 2010   -   6 comments   -  

So it’s 2010 and according to the 80′s movies I was obsessed with as a kid we should have hoverboards, flying cars, sexy robots, and violent but thrilling reality tv gameshows. I can forgive scientists for failing to deliver on the important stuff, but at the very least, they should’ve come up with a really

B2B Social Media Marketing

February 22, 2010   -   5 comments   -  

Many people question the value of social media for B2B companies.  I recently gave two sessions trying to answer these questions: Why/How do B2B companies engage in social media? What should companies listen to on the social web and how? What type of content should your company be generating? What is social search and how

Game Changer: Why Google bought Aardvark for $50 million

February 11, 2010   -   25 comments   -  

As confirmed by TechCrunch, Google today announced that they’ve bough Aardvark for $50 million – brilliant move by the Goog. I’ll get to the why after a little background. Google still dominates the most lucrative percentage of marketing dollars spent on the web: But recently they seem scared. Google is a one trick pony, with

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