Co-Founder StartupGiraffe
Experience Designer
Software Engineer
Ginger

Archive: facebook

Introducing StoryStack

November 29, 2010   -   7 comments   -  

For the past few weeks my two buddies and I have been coding non-stop and last night completed the first iteration of our product.  Now it’s time to take a step back, get some people using the app and see if we’re on the right track. What’s the product? StoryStack lets people create beautiful digital

Steal This Product Idea #4 – CricketFaceoff.com

August 26, 2010   -   7 comments   -  

I’ve been playing Fantasy Football for the last 8 years and absolutely love it.   For those who don’t know how it works: you join a league with your friends, draft real players, and accumulate points based on how the players do in real life.  Each week you match up against one of your friends,

8 Lessons Learned from Zynga about Virality

June 17, 2010   -   11 comments   -  

Editor’s Note: I’m almost embarrassed to say I actually had to play Frontierville and Farmville to write this post.  These games send notifications constantly and I wasn’t entirely comfortable with all my friends knowing how my pigs were doing. Therefore, I had to go undercover and create a new FB account under my Indian alter ego: Amit Kumar Zynga

Steal this Product Idea: Sign.al

March 22, 2010   -   16 comments   -  

We are overloaded with information.  During the course of my day I email, tweet, comment, post, chat, message, buzz, check in, call, sms, mms, bbm and sometimes (if I’m really lucky) actually talk to people.  We are moving towards an ever increasing flood of content (much of it automated) and it’s only gettin’ worse.  One

B2B Social Media Marketing

February 22, 2010   -   5 comments   -  

Many people question the value of social media for B2B companies.  I recently gave two sessions trying to answer these questions: Why/How do B2B companies engage in social media? What should companies listen to on the social web and how? What type of content should your company be generating? What is social search and how

Game Changer: Why Google bought Aardvark for $50 million

February 11, 2010   -   25 comments   -  

As confirmed by TechCrunch, Google today announced that they’ve bough Aardvark for $50 million – brilliant move by the Goog. I’ll get to the why after a little background. Google still dominates the most lucrative percentage of marketing dollars spent on the web: But recently they seem scared. Google is a one trick pony, with

Google's Biggest Competitor isn't another Search Engine

January 24, 2010   -   5 comments   -  

There’s no doubt that Google Search is a great product, but aside from some cosmetic changes in how results are displayed there hasn’t been any major innovation in search in the last few years (aright, Goggles is pretty awesome): There are a number of questions which Google fails to answer: “where’s the best bagel in

Intro to Social Media Videos

December 14, 2009   -   3 comments   -  

Last week I gave two sessions on Social Media Marketing at SPJain. Videos and slides below… let me know what you think: Intro to Social Media – Part 1 – SP Jain – Dec 09 from Amit Klein on Vimeo. Intro to Social Media – Part 2 – SP Jain – Dec 09 from Amit

Introduction to Paid Online Advertising

December 3, 2009   -   0 comments   -  

This past weekend I gave my first two lectures at SPJain on paid online marketing.  I thought it went pretty well, the students seemed really engaged and interested in the material.  The slides, course outline and videos are posted below.  I’ve also agreed to do a 6 week course at another business school: NMIMS (more

Want to be a billion dollar company? Get 28mil users

October 28, 2009   -   5 comments   -  

Business models on the web are undergoing a massive transformation. Originally mimicking the print industry (advertising revenues based on circulation numbers), we are now only beginning to explore real value adding, revenue generating opportunities which leverage the real-time, social, location-aware, collaborative nature of the web. While there are companies who are strategically concerned with building

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