While staying up all-night in your mom’s basement, battling magical orcs and pounding Cheetos sounds awesome to some people: most of us would rather meet up with friends and do fun stuff in the real-world. Virtual worlds are dying. Instead, we use status updates and check-ins to show off how awesome our first lives are:
Last week I gave a few training sessions to new joinees in our company covering Social Media, Online Advertising and Analytics. From talks I’ve had with new joinees, I’ve found this information isn’t covered in college/graduate coursework. I’m planning on turning this into a longer course and teaching at one of the business schools here.
Social Data Portability allows you to bring your friends, interests and relationships where ever you go across the web. For users, it means not having to create a new account on every site, and having immediate access to your network of friends. For businesses, it gives you more demographic insight into your users, as well
John Batelle recently wrote a great post about the shift from static to real-time search. To paraphrase he says that Google is/was awesome because for the first time, you could quickly and accurately get static information about any search term. Though this strength is also a flaw. By nature, newer content will have a lower
Every year Ave A/Razorfish puts out a yearly report highlighting research and trends in digital marketing. The focus this year is on the expanding role of social apps and how people use them. Not only is the report extremely insightful and provides a glimpse of where the internet and it’s users are headed, it also
I have an idea, it’s a good one too. This is gonna be big, we’re talkin’ bigger then YouTube, Facebook and Cute Overload… combined. I’m goin’ to let you in on the secret, but there’s a catch – I need your help. I just need you to answer to the following question: What is the
This is pretty awesome: Publishers have the option of attaching a heat map of sorts to their videos. The map shows up below videos as a variously colored bar, which ranges from blue to red and activates when the user types in a particular topic. For example, if you’re watching a clip about a golf
Sort of… Doesn’t have nearly as many features as the desktop app, but the scaled back flash app is pretty useful for amateur photo editing. Additionally comes with 2GB storage. Check it out… Google docs showed a powerful example of moving traditionally desktop based apps to the web. But how far can this go? We’ve