Co-Founder StartupGiraffe
Experience Designer
Software Engineer
Ginger

Archive: marketing

Ready to build your product? Do this first.

March 26, 2013   -   0 comments   -  

We often meet with folks who are at the earliest stages of their entrepreneurial ventures and are unsure how to go from idea to product.  After an initial meeting we send them the following recommendations on how to give us (or any other team members) enough context to get started. 1. Provide Background Info What’s

Good Software Project / Bad Software Project

January 18, 2013   -   0 comments   -  

Inspired by: http://www.stanford.edu/class/e140/e140a/handouts/ProductMgmt.txt Good software projects have clear business goals and objectives. Everyone on the team has an understanding of what metrics will be used to define success. i.e. Implementing these changes to the sign up flow will increase paid conversion rates. Bad software projects are driven by the loudest voice in the room and based

Steal This Product Idea #5 – Personalized Retail Shopping

January 27, 2012   -   0 comments   -  

For all the advances in consumer technologies, walking into a retail store and making a purchase still feels like a “outdated” experience.  There’s a ton of relevant public information that I’d gladly provide to retailers in exchange for a more personalized shopping experience.  But despite the proliferation of social data, most retailers don’t know anything about

The Top 6 Mistakes Idea Stage Entrepreneurs Make

June 30, 2011   -   11 comments   -  

Since the launch of Startup Giraffe I’ve had the opportunity to speak to 50+ idea stage entrepreneurs.  I’ve been amazed at the diversity of good ideas that folks from outside of the startup scene have.  Through conversations with them I’ve realized that many could improve the way they think about launching products.  Here are some

Deciding Between Startup Ideas

March 9, 2011   -   8 comments   -  

No one said working at a startup was easy. Although we started StoryStack with the intensity of a thousand suns we’ve hit a few bumps along the way. Through three iterations of the product and countless meetings with friends and advisors we’ve realized the product in it’s current form is unlikely to be successful.  We’ve

8 Lessons Learned from Zynga about Virality

June 17, 2010   -   11 comments   -  

Editor’s Note: I’m almost embarrassed to say I actually had to play Frontierville and Farmville to write this post.  These games send notifications constantly and I wasn’t entirely comfortable with all my friends knowing how my pigs were doing. Therefore, I had to go undercover and create a new FB account under my Indian alter ego: Amit Kumar Zynga

B2B Social Media Marketing

February 22, 2010   -   5 comments   -  

Many people question the value of social media for B2B companies.  I recently gave two sessions trying to answer these questions: Why/How do B2B companies engage in social media? What should companies listen to on the social web and how? What type of content should your company be generating? What is social search and how

Eating our own Dogfood in Marketing 2.0 Class

January 22, 2010   -   14 comments   -  

Social Media and Web 2.0 is all about the collaborative, bidirectional flow of information.  It’s no longer a brand, company or authority figure dictating the rules.  As part of the course I’m teaching at NMIMS and ISB, I’m trying to apply the same principals and ask the students to help shape the class.   Here are some

Introduction to Paid Online Advertising

December 3, 2009   -   0 comments   -  

This past weekend I gave my first two lectures at SPJain on paid online marketing.  I thought it went pretty well, the students seemed really engaged and interested in the material.  The slides, course outline and videos are posted below.  I’ve also agreed to do a 6 week course at another business school: NMIMS (more

Comparison of Free Social Media Monitoring Tools

September 24, 2009   -   9 comments   -  

The first step of any social influence marketing plan should be to listen – not just what people are saying about your company, but about you as a person, your competitors, and key trends in your industry.  I’ve been spending some time recently looking at a lot of different social media listening tools.  The factors

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