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Archive: marketing

Measuring the Success of Social Media Campaigns

July 28, 2009   -   6 comments   -  

Why should businesses engage in Social Media? In the end, the goal of all marketing is to increase sales/conversions. But only in rare examples can a company point to their social media marketing efforts and indicate a direct correlation with sales (one exception is Dell Outlet on Twitter). Companies should engage in social media to

An Intro to Social Data Portability

June 21, 2009   -   1 comment   -  

Social Data Portability allows you to bring your friends, interests and relationships where ever you go across the web.  For users, it means not having to create a new account on every site, and having immediate access to your network of friends.  For businesses, it gives you more demographic insight into your users, as well

Advertising Is Not a Sustainable Business Model for the Web (unless you are a Search Engine)

May 31, 2009   -   8 comments   -  

The long-held myth that web companies can achieve profitability through free products, services and content solely based on advertising is fading.  The diminishing rates of online ads, and the slowdown of venture capital and IPOs, has led to a realization that a sustainable business model for web companies must have multiple, diverse, revenue streams. Over

Interactive Agencies Q4 2007

December 10, 2007   -   0 comments   -  

Forrester just completed its (semi?) annual assessment of Interactive Agencies. Attached are some takeaways. The purpose of this article is to shed some light on some of the things that bigger, leading agencies are concerned about. To be considered for their evaluation they required a minimum of 150 employees and revenue of $50 million. Key

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