So it’s 2010 and according to the 80′s movies I was obsessed with as a kid we should have hoverboards, flying cars, sexy robots, and violent but thrilling reality tv gameshows. I can forgive scientists for failing to deliver on the important stuff, but at the very least, they should’ve come up with a really
Many people question the value of social media for B2B companies. I recently gave two sessions trying to answer these questions: Why/How do B2B companies engage in social media? What should companies listen to on the social web and how? What type of content should your company be generating? What is social search and how
Social Media and Web 2.0 is all about the collaborative, bidirectional flow of information. It’s no longer a brand, company or authority figure dictating the rules. As part of the course I’m teaching at NMIMS and ISB, I’m trying to apply the same principals and ask the students to help shape the class. Here are some
Last week I gave two sessions on Social Media Marketing at SPJain. Videos and slides below… let me know what you think: Intro to Social Media – Part 1 – SP Jain – Dec 09 from Amit Klein on Vimeo. Intro to Social Media – Part 2 – SP Jain – Dec 09 from Amit
The first step of any social influence marketing plan should be to listen – not just what people are saying about your company, but about you as a person, your competitors, and key trends in your industry. I’ve been spending some time recently looking at a lot of different social media listening tools. The factors
Last week I gave a few training sessions to new joinees in our company covering Social Media, Online Advertising and Analytics. From talks I’ve had with new joinees, I’ve found this information isn’t covered in college/graduate coursework. I’m planning on turning this into a longer course and teaching at one of the business schools here.
Social Data Portability allows you to bring your friends, interests and relationships where ever you go across the web. For users, it means not having to create a new account on every site, and having immediate access to your network of friends. For businesses, it gives you more demographic insight into your users, as well
There’s been a lot of talk the last few days about Google’s rumored “late-stage” acquisition talks with Twitter. While current consensus is that they are merely discussing mutually beneficial product strategies, it doesn’t mean that this deal isn’t being thoroughly considered and dissected by executive committees (not just of Twitter and Google, but MS &