Co-Founder StartupGiraffe
Experience Designer
Software Engineer

Archive: product strategy

Ready to build your product? Do this first.

March 26, 2013   -   0 comments   -  

We often meet with folks who are at the earliest stages of their entrepreneurial ventures and are unsure how to go from idea to product.  After an initial meeting we send them the following recommendations on how to give us (or any other team members) enough context to get started. 1. Provide Background Info What’s

Good Software Project / Bad Software Project

January 18, 2013   -   0 comments   -  

Inspired by: Good software projects have clear business goals and objectives. Everyone on the team has an understanding of what metrics will be used to define success. i.e. Implementing these changes to the sign up flow will increase paid conversion rates. Bad software projects are driven by the loudest voice in the room and based

Need Help Fast? When and how to hire a dev shop

July 23, 2012   -   0 comments   -  

Cross posted from the StartupGiraffe blog Debates rage on whether companies who outsource all or parts of their development can be successful or not. In a perfect world you would have a brilliant in-house team that crushes features faster then you can think them up and has previous experience building similar systems. In reality this

Fake it till you make it

March 8, 2012   -   0 comments   -  

Cross posted from the startupgiraffe blog How do you validate your startup idea and start gaining early traction, without spending a ton of time and money building software? Delay complexity as long as possible by doing things manually. “Fake it till you make it.” Below are some examples of how successful companies smoke / ghetto

Steal This Product Idea #5 – Personalized Retail Shopping

January 27, 2012   -   0 comments   -  

For all the advances in consumer technologies, walking into a retail store and making a purchase still feels like a “outdated” experience.  There’s a ton of relevant public information that I’d gladly provide to retailers in exchange for a more personalized shopping experience.  But despite the proliferation of social data, most retailers don’t know anything about

The first version of your product is going to suck… launch anyway

September 22, 2011   -   2 comments   -  

For most people the idea of launching a half-baked product is horrifying. You’ve been talking up your idea for months, been working crazy hours and even taken money from friends and family. This is the first time people will be seeing what you’ve been dreaming about and you want everything to be perfect. You feel

Why it’s Important to Share your Startup Idea

September 21, 2011   -   1 comment   -  

We speak with a ton of idea stage entrepreneurs through StartupGiraffe. Many times, people think we’re going to “Zuckerberg their Winklevoss” and steal whatever brilliant ideas they have. Because of this, they speak in generalizations and vagaries (it’s like LinkedIn meets Yelp for Healthcare with Farmville-style gamification). Unfortunately if you don’t tell us the details

The Top 6 Mistakes Idea Stage Entrepreneurs Make

June 30, 2011   -   11 comments   -  

Since the launch of Startup Giraffe I’ve had the opportunity to speak to 50+ idea stage entrepreneurs.  I’ve been amazed at the diversity of good ideas that folks from outside of the startup scene have.  Through conversations with them I’ve realized that many could improve the way they think about launching products.  Here are some

Latest Venture: Startup Giraffe

June 2, 2011   -   28 comments   -  

Over the past few months my two buddies and I have worked on a bunch of different projects.  From StoryStack to to AudioJux (plus a few others), we’ve realized a few things: We get all fired up about new ideas We’re really good at building the first iteration or two of a product We love working

Deciding Between Startup Ideas

March 9, 2011   -   8 comments   -  

No one said working at a startup was easy. Although we started StoryStack with the intensity of a thousand suns we’ve hit a few bumps along the way. Through three iterations of the product and countless meetings with friends and advisors we’ve realized the product in it’s current form is unlikely to be successful.  We’ve

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