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Archive: search

Game Changer: Why Google bought Aardvark for $50 million

February 11, 2010   -   25 comments   -  

As confirmed by TechCrunch, Google today announced that they’ve bough Aardvark for $50 million – brilliant move by the Goog. I’ll get to the why after a little background. Google still dominates the most lucrative percentage of marketing dollars spent on the web: But recently they seem scared. Google is a one trick pony, with

Google's Biggest Competitor isn't another Search Engine

January 24, 2010   -   5 comments   -  

There’s no doubt that Google Search is a great product, but aside from some cosmetic changes in how results are displayed there hasn’t been any major innovation in search in the last few years (aright, Goggles is pretty awesome): There are a number of questions which Google fails to answer: “where’s the best bagel in