Co-Founder StartupGiraffe
Experience Designer
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Archive: ux

8 Lessons Learned from Zynga about Virality

June 17, 2010   -   11 comments   -  

Editor’s Note: I’m almost embarrassed to say I actually had to play Frontierville and Farmville to write this post.  These games send notifications constantly and I wasn’t entirely comfortable with all my friends knowing how my pigs were doing. Therefore, I had to go undercover and create a new FB account under my Indian alter ego: Amit Kumar Zynga

The Razorfish Consumer Experience Report

November 29, 2008   -     -  

Every year Ave A/Razorfish puts out a yearly report highlighting research and trends in digital marketing. The focus this year is on the expanding role of social apps and how people use them. Not only is the report extremely insightful and provides a glimpse of where the internet and it’s users are headed, it also

Examples of Good, Usable Websites

August 5, 2008   -   0 comments   -  

So while there are a ton of lists ripping apart websites that have poor usability. I’d like to ask for people’s opinions on websites that they think demonstrate good, intuitive design. Besides Google and Apple, here are my favorite two: Songza – Songza is a music search engine that allows you to find, store and

Why free software usability tends to suck

August 4, 2008   -   0 comments   -  

Generally open-source/volunteer/free software tends to have poor usability. Since becoming a Ubuntu user, I have been diving deeper into the open source world and generally agree with the overall themes of this article. Expanding on a few the author’s points: Usability is hard to measure – For a long time top executives didn’t understand the